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Coming Soon! The Chang Beer @ Itt’s Thai 2015

Chang beer is now enjoyed in all corners of the globe. Only the finest ingredients go into the production of Thailand’s Chang beer including the finest barley malt and pure deep-well water sourced in Thailand.

HERITAGE

Chang, in Thai, translates as elephant. An animal renowned for its superior strength and mental capacity. Elephants played a major role in Thailand’s history, taking warriors into battle against invaders as well as being used in royal and religious ceremonies. In particular a white elephant was a venerable creature worthy of use by royalty and all those of noble birth.

The two white elephants on the Chang beer logo symbolise happiness, harmony and prosperity.

CONCEPT

Chang beer is a combination of Thailand’s plentiful resources, creating an authentic Thai beer OF international quality and a clear uniqueness.

Great care and attention has been taken to create the right taste from a blend of ingredients to compliment an array of spicy Thai foods.

Quick to become one of the leading South-East Asian brands, Chang uses deep well-water to achieve the perfect mineral composition to brew lager. The deep well water used to brew Chang beer is so pure it is bottled and sold in Thailand as mineral water.

AWARDS

beerawards

The Chang brand exceeded every ones expectations, by becoming the number one selling beer brand in Thailand within only 4 years, surpassing a market share of 50%. Today Chang has a strengthening presence not just in South East Asia but around the rest of the world.

Hot off the success of winning two gold medals in 2008 at the USA World Beer Championships and Monde Selection in 2009, Chang was awarded another gold medal from the 2010 World Beers and Drinks Selection. In addition to these recent wins, Chang has also been awarded Australian International Beer Award medals, proving its international appeal.

PROCESS

Malt for Chang beer is of world class standard and made from 100% barley.

Varieties of are Hop are selected to create the Chang beer character and provide a clean and delicious hop aroma. Water supplied from a natural source has the best quality in mineral composition for brewing beer. The Deep well-water is so pure that it is also bottled and sold as mineral water in Thailand.

 

Tasting notes

 

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